The U.S. Census Bureau's E-Stats report, released May 28 2009, showed that e-commerce grew faster than total economic activity in three of the four major economic sectors. The market for new online businesses is definitely there; however, many new e-commerce entrepreneurs jump in without sufficient planning.

Some believe their product or service will "sell itself," or that a global market means one that is unlimited. In truth, a wider customer base also means more competitors. A solid e-commerce business plan helps entrepreneurs think ahead to potential problems, plan marketing strategies, secure funding, and project sales. A good business plan is updated over time, to reflect the performance and new goals of the company.

One critical aspect of a good e-commerce business plan is market research. After the planning phase, management regularly use market research to make good business decisions.

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